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Lender OS

The governed operating system for modern loan officers, teams, and branches.

Built to unify borrower flow, automate milestone communication, and activate every stage of the lending pipeline with FOAI‑powered workflows.

The Lender OS Advantage
  • One operating system for your entire lending business
  • FOAI‑orchestrated workflows that eliminate manual follow‑up
  • Borrower movement from lead → pre‑approval → active → underwriting → clear‑to‑close
  • Automated milestone updates for borrowers, agents, and partners
  • Zero‑friction activation for individual LOs, teams, and full branches

Lender OS is the lending engine inside the Primora suite.

System Architecture

Core Modules

1. Borrower Pipeline Engine

A governed lending pipeline that moves every borrower forward automatically. Stages include: Lead, Pre‑Approval, Active, Underwriting, Conditional Approval, Clear‑to‑Close, Closed.

2. CRM Sync Module

Your CRM becomes FOAI‑aware. Every borrower update triggers workflows, communication, and pipeline movement.

3. Pre‑Approval Module

Automated pre‑approval workflows, document requests, and borrower readiness checks.

4. Milestone Communication Module

Automated updates for borrowers, agents, and transaction partners at every milestone.

5. Partner Agent Module

Agent‑facing workflows that strengthen referral relationships and increase repeat business.

6. Underwriting Module

Governed workflows for document collection, conditions, and underwriting communication.

7. Clear‑to‑Close Module

Automated celebration, scheduling, and final communication workflows.

8. FOAI Routing Core

Every workflow is orchestrated through Primora’s FOAI governance layer.

Workflow: Borrower Lead Activation

When a new borrower enters your CRM, Lender OS automatically:

  • tags the borrower
  • assigns the correct pipeline stage
  • sends the first touch
  • requests initial documents
  • activates pre-approval workflows

Workflow: Pre-Approval → Active

When a borrower becomes pre-approved, Lender OS:

  • triggers the active borrower sequence
  • notifies the agent
  • sends borrower readiness steps
  • updates your pipeline

Workflow: Underwriting

When a file enters underwriting, Lender OS:

  • triggers condition workflows
  • sends borrower updates
  • sends agent updates
  • logs progress in your pipeline

Workflow: Clear-to-Close

When a file is CTC, Lender OS:

  • triggers celebration workflows
  • sends final borrower communication
  • sends agent communication
  • activates closing workflows

These workflows run through FOAI orchestration — governed, precise, and automatic.

Core Tools
  • CRM (Jungo, Total Expert, Surefire, Velocify, etc.)
  • LOS systems
  • Email + SMS

Lender OS integrates cleanly with your existing lending stack:

FOAI routes tasks across your stack without replacing your tools. Lender OS becomes the governed layer that unifies everything.
Operations
  • Calendar
  • Document collection tools
  • Partner agent systems
Management
  • Transaction management
  • Team dashboards
  • Branch systems

Activation Path

Step 1 — Choose Your Workflow Pack

Borrower Activation, Pre‑Approval, Underwriting, Milestone Communication, Clear‑to‑Close.

Step 2 — Connect Your CRM

Lender OS syncs your borrower flow and pipeline.

Step 3 — Activate FOAI Routing

FOAI begins orchestrating workflows across your lending stack.

Step 4 — Deploy Your Vertical OS Modules

Pre‑Approval Module, Underwriting Module, Milestone Module, Partner Agent Module.

Step 5 — Scale With Marketplace Upgrades

Add routing packs, workflow packs, and team/branch licenses.

Lender OS becomes your full lending operating system, not just a tool.

The Hybrid Lending Standard

Master Your Pipeline. Close Loans Faster.

Primora is the high-visibility workspace built for hybrid loan officers. Reduce your mental load and accelerate your clear-to-close speed.

Precision Operational Framework

Unified Job Board

Centralize every ticket and active site into one command center to eliminate dispatch confusion.

Smart Dispatch

Deploy technicians using live route intelligence and proximity logic that maximizes daily billable hours.

Field-Office Sync

Connect site notes and office billing through instant data loops that ensure zero job site delays.

See live pipelines and condition tracking now

02. Optimize

From Day 4 to 7, sharpen your pipeline with high-velocity logic that automatically surfaces deal-critical blockers and organizes your daily focus.

  • Automated Condition Tracking. Real-time Process Alerts. Smart Action Hub.

The 10-Day Activation

Workflow Acceleration

01. Centralize

Spend Day 1 to 3 aggregating fragmented borrower data and legacy LOS inputs into one high-performance interface for absolute pipeline clarity.

  • Single Data Source. Unified Partner Portal. Normalized Credit Flow.
03. Scale

By Day 8 to 10, deploy repeatable lending patterns that allow you to manage higher volume without increasing your administrative overhead.

Automated Milestone Sync. Predictive Closing Logic. High-Volume Scaling.

One intelligent view unifies your pipeline, partner comms, and every condition for total control.

Scale Your Lending Output

Consistent monthly costs that ensure clear-to-close files.

Individual

$149/mo

  • Designed for the solo LO. Stop the scrambles with central condition tracking and prioritized file views.
Professional

$399/mo

  • Tailored for small teams. Sync document workflows to eliminate bottlenecks and hit your closing dates.
Enterprise

Let's Talk

  • Full branch infrastructure. High-volume predictive patterns for enterprise-level loan processing efficiency.

Project Clarity

What is the deployment timeline for Primora OS?

Implementation is swift. Most teams activate within 48 hours as our automated data mapping syncs your active pipeline into the workspace. This ensures you can begin clearing loan conditions with zero downtime or manual entry.

How does it leverage our current LOS platform?

Primora OS functions as a high-performance interface that sits atop your existing LOS. It captures essential data to organize workflows and borrower updates while your core system remains the primary engine for compliance and pricing.

Does this support a hybrid office-remote model?

Absolutely. The cloud-native environment provides a singular source of truth accessible from any location. High-speed document syncing and real-time activity feeds keep loan officers and processors aligned whether at the office or home.

How is data security handled for compliance?

Security is architected into every layer. We utilize end-to-end SOC2 compliant encryption and granular access permissions to ensure borrower PII remains shielded throughout the entire pre-approval to closing lifecycle.

The 10-Day Activation

Experience a transformation in your pipeline management. Run your next 10 days inside the live OS to eliminate chaos and drive precision.

Integrations

Hybrid Lender OS fits seamlessly into your current tech stack. It sits directly on top of your existing LOS, CRM, and email systems to create a unified action layer without requiring a costly and disruptive rip-and-replace strategy. Our platform normalizes disparate inputs from all your tools, transforming fragmented data into a single, high-clarity workspace. You get the power of a modern interface while maintaining your core compliance and communication databases.

- Industry-standard LOS platforms - Preferred CRM databases - Email and calendar tools - Third-party credit and data providers - Document storage and e-signature services

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